An efficient business process is all about workflows. The more seamless the workflow, the more efficient your business processes are. This efficiency is something you’d also want to see in your marketing or sales funnel to ensure that both the customer and employee journey runs smoothly. This is where customer relationship management tools come in. Customer relationship management (CRM) refers to how a company uses technology to manage business relationships with existing customers and prospects. It’s a centralized location where all prospect and customer data is stored and made accessible to members of an organization. CRM systems help increase company revenue by managing leads, contacts, deals, and email communications. By streamlining business processes, CRM systems also help your company provide excellent customer support, build lasting relationships, and acquire new customers.
One of the fastest-growing markets, the CRM software industry is predicted to grow at a compound annual growth rate (CAGR) of 10.6% from 2021 to 2028, as more customers demand better real-time customer experiences. This growth in the CRM software market is also helped by the growing dependence of consumers on digital channels to communicate with brands and companies. A recent survey shows that more than 67% of customers engage or interact with brands on social media. This interaction on social media platforms, in turn, helps provide brands and organizations with data on buyer behavior and preferences that help them craft appropriate strategies and deliver the best customer experience possible. Promising developments in technology also show great promise, allowing for automated conversations with customers, mobile CRM solutions, and software integrations with business intelligence (BI) tools.
What Is CRM Integration?
CRM integration is defined as the seamless connectivity of CRM software and other third-party applications used by the business. This leads to automated actions that help expand the functionality of software and create a centralized platform or environment for critical business processes. Because a seamless workflow is vital, a smart integration framework ensures that an organization has the right data at the right time and enables automation and synchronization of processes across applications.
The quickest and easiest method to integrate your CRM software into your business workflow is through the use of integration platforms, which require no coding skills and feature pre-built templates or “recipes” for the most common scenarios. Hubspot is one such platform that provides foolproof, no-coding options for simplifying business processes, increasing and managing leads, and accelerating sales. Complementing the power of CRM systems, companies have the option to integrate a sales growth outreach automation platform like Snov.io. Aside from sales growth and lead generation, an automation platform can also help in recruitment and onboarding employees, achieving PR goals, and improving your website through building a healthy link profile.
How To Integrate CRM Into Your Organization’s Workflow
Depending on the nature of your business, your workflows may vary. However, there are some common processes and integrations that work for any type of business, including form submissions, new engagement interactions, and new contacts acquisition and management. Below are the simple steps to CRM integration using Zapier.
- Authenticate Snov.io and Hubspot to allow them to communicate and send the necessary data to each other.
- Choose which application will trigger the automation and set the necessary parameters or conditions.
- Choose the action to be triggered in the other application.
- Select which data you want to send from one application to the other.
- No coding is required! You can now focus on the more important stuff.
Simplicity is key with any integration, and the steps above illustrate how simple and easy setting up integrations can be despite the power they provide to your business processes. As companies rely more on data and technology to push their business forward, gaining a competitive edge becomes a race toward achieving seamless automated workflows and efficient business processes.
Forward-thinking companies can maximize their technology investments by understanding the processes that make the business run and knowing which parts to automate and what software is needed. Consolidation of data into a single, centralized repository or system is also vital in increasing productivity and overall efficiency. Monitoring and analyzing customer data should also be a top priority, and this can be done at scale if there’s seamless integration between business applications. A centralized source of customer data allows an organization to retrieve and manipulate data when needed, even if the data originates from disparate sources. It also helps ease the workload of data and marketing teams, helping them focus on crafting effective strategies and enhancing communication so larger business goals can be achieved easily—and quickly.